Here you feel a slight breeze of "happiness" whenever you see anyone drinking Coca-cola. Yes, the new advertisement of Coca-cola depicts happiness in craziness. The feel-good scenes are introduced here as seemingly "crazy" in today's world. The main idea of this ad is "Khusiyan lutao, Crazy Kehlao". Some 'crazy people' bring a smile on the face of some strangers through some act of "craziness" that here depicts kindness.
The previous ad "Ummido wali dhup, Sunshine wali asha" has also given us some "Hasne k Bahane Zyada". So the new ad carries forward the Coca-cola's image as "little drops of joy". The original global English version of the new ad is much better than the Indian version. It shows more act of 'craziness' through saving strangers from a burning house, giving money to strangers, planting trees all over the city. Actually Coca-cola & McCann Erickson have jointly tried to execute a "good samaritan" feeling in every heart through "Haan Mein Crazy Hoon".
gud gud meri sherni......
ReplyDeletegood job nazo
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